pThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of B2B Marketing based in Italy. /p pAs Director of B2B Marketing, you will lead strategic marketing initiatives for a portfolio of business-to-business clients, helping them strengthen their brands, generate demand, and accelerate growth. /p pYou will combine strategic leadership with hands‑on expertise across paid and organic channels, developing integrated marketing programs aligned with each client's commercial objectives. /p pWorking across paid search, paid social, SEO, GEO, content, outbound email, and other channels, you will help create connected campaigns that engage audiences throughout the buyer journey. /p pYou will use performance data to guide investment decisions, optimize channel strategies, and translate marketing results into measurable business outcomes. /p pAs a senior client partner, you will build trusted relationships with executive stakeholders and confidently present recommendations, insights, and growth opportunities. /p pYou will also guide multidisciplinary teams, support new business development, and contribute to the continued evolution of B2B marketing capabilities. /p pThis is a fully remote opportunity for an experienced, commercially minded marketer who thrives in a fast‑paced, collaborative, and entrepreneurial environment. /p h3Accountabilities /h3 ul liServe as a senior strategic marketing partner for a portfolio of B2B clients, providing direction, expertise, and ongoing counsel. /li liDevelop integrated marketing strategies and plans aligned with client business objectives, target audiences, and growth priorities. /li liTranslate business goals into actionable channel strategies, campaigns, performance indicators, and measurement frameworks. /li liBuild strong relationships with client executives and confidently communicate strategic recommendations, campaign results, and opportunities. /li liIdentify opportunities to expand and strengthen client marketing programs based on performance insights and changing business needs. /li liManage relationships with external vendors and partners to support effective execution and scalable results. /li liLead paid and organic B2B marketing strategies across relevant channels,



including paid search, paid social, display advertising, and retargeting. /li liOversee organic growth initiatives across Generative Engine Optimization (GEO), Search Engine Optimization (SEO), content marketing, and organic social media. /li liDevelop audience segmentation, targeting, messaging, and channel recommendations based on buyer behavior and client objectives. /li liCoordinate with specialists across GEO, SEO, outbound email, content, creative, social media, and public relations to deliver integrated campaigns. /li liEstablish and monitor KPIs that connect marketing activities to lead generation, conversion, revenue, and broader business outcomes. /li liAnalyze campaign and channel performance to identify trends, opportunities, and areas requiring improvement. /li liUse data to guide decisions related to budget allocation, audience targeting, messaging, content strategy, and channel mix. /li liTranslate complex performance data into clear, practical insights and recommendations for clients. /li liContinuously test and optimize campaigns to improve engagement, demand generation, conversion rates, and return on investment. /li liProvide strategic direction and oversight to cross‑functional teams supporting B2B client accounts, ensuring consistent quality and accountability. /li liContribute to new business development through marketing strategy, proposals, pitches, and client presentations. /li liCollaborate with senior leadership to establish best practices, improve workflows, and strengthen the organization's B2B marketing capabilities. /li /ul h3Requirements /h3 ul liAt least 10 years of B2B marketing experience, including significant experience working in an agency environment. /li liDemonstrated expertise in both paid and organic marketing, with the ability to develop and manage integrated, multi‑channel strategies. /li liStrong knowledge of paid advertising,



including paid search, paid social, display campaigns, and retargeting. /li liSolid understanding of B2B buyer journeys, demand generation, lead generation, conversion strategies, and marketing funnels. /li liProven experience managing B2B client relationships and advising senior‑level stakeholders. /li liStrong analytical capabilities, with the ability to interpret campaign performance and translate data into meaningful business recommendations. /li liExperience managing marketing budgets and making informed decisions about channel selection, investment, and spend allocation. /li liExcellent communication, presentation, and relationship‑building skills, with the confidence to influence clients and senior decision‑makers. /li liStrategic and creative thinking combined with a practical, hands‑on approach to marketing execution. /li liStrong organizational and project management skills, with the ability to oversee multiple clients, priorities, and campaigns. /li liAbility to collaborate effectively with multidisciplinary teams in a fast‑paced, fully remote environment. /li liA proactive, accountable mindset and a strong focus on delivering measurable results. /li /ul h3Benefits /h3 ul li100% remote work: Work from anywhere in the world, with the flexibility to create a productive working environment. /li liHealthcare coverage: Choice of three Anthem Blue Cross PPO medical plans, plus dental and vision insurance. /li liRetirement savings: Access to a 401(k) plan with an employer match, increasing to 3% in 2027. /li liPaid time off: Paid vacation, sick leave, 11 company holidays, and one floating holiday. /li liSummer Fridays: Additional flexibility during the summer to support work‑life balance. /li liPaid maternity leave: Dedicated paid leave to support new mothers and growing families. /li liCareer development: Opportunities to take on meaningful challenges, develop new skills, and grow professionally within an expanding marketing and communications environment. /li liCollaborative culture: Work with an entrepreneurial, supportive team that values high standards, shared success, and individual ownership. /li /ul pWe appreciate your interest and wish you the best! /p #J-18808-Ljbffr

📌 Director ofB Marketing (Italia)
🏢 Jobgether
📍 Italia