Overview In this role you shape influencer-driven brand narratives and foster vibrant communities across social platforms. You will partner with Brand and Media to select creators, craft campaigns, and optimize impact through data-driven insights. You’ll manage end-to-end executions, monitor sentiment, and translate trends into compelling content. Join a marketing-focused team at P&G; to help build brands consumers love and trust.

Retribuzione / Benefits

Continuous coaching Formal training Day-to-day mentoring Dynamic and respectful work environment Support for work-life balance

Responsabilità

Define influencer engagement strategies with Brand and Media Managers Identify and select influencers and creators aligned with brand objectives Develop creative briefs and campaign guidance for collaborators Manage relationships with influencers, agency partners, and talent reps Ensure high-quality content delivery and premium campaign execution Own end-to-end campaign execution: briefing, rollout, performance tracking, ROI evaluation Engage audiences and foster community advocacy around campaigns Drive user-generated content and advocacy initiatives to amplify brand communities Monitor social conversations, competitor activity,



and industry trends to manage risks Maintain and evolve influencer databases and partnerships Use social listening and insights to inform recommendations and advocacy business cases Create and adapt content for digital channels (ad copy, concepts, briefs, storyboards) Leverage AI-powered tools for ideation, asset adaptation, and testing Translate insights into creative recommendations and optimize campaigns

Requisiti fondamentali

Experience in influencer marketing, social media, or brand partnerships Experience managing social communities, advocacy programs, or UGC Background in beauty, luxury, fashion, or premium consumer goods is advantageous Strong project and stakeholder management with multiple priorities Analytical mindset to assess campaign performance and derive insights Highly organized, proactive, and able to work independently across teams Curious, accountable, and informed about digital and influencer trends Strong content creation and storytelling for diverse audiences Familiarity with GenAI tools for content creation and optimization Understanding of platform-specific best practices for Meta, TikTok, YouTube, Amazon Strong ability to connect creative metrics to optimization opportunities Intermediate to advanced English proficiency communication project management collaboration Meta Business Manager TikTok Business Suite influencer discovery and campaign management platforms

📌 Influencer & Community Manager (Latina)
🏢 Procter & Gamble
📍 Latina