pThe Marketing Analyst supports business growth and strategic decision-making by transforming market, customer, competitor, and commercial data into actionable insights.
The role combines analytical capabilities with business understanding to identify market opportunities, evaluate marketing performance, and support commercial, product portfolio, new product development, and strategic initiatives.
The position reports to the Group Strategic Marketing Director.
/ppstrongKey Responsibilities /strong /pulliAnalyze market trends, customer behavior, competitive dynamics, and industry developments.
/liliMonitor and estimate market size, market share, growth rates, segmentation, pricing trends, and competitive positioning by application, region, and packaging format.
/liliDevelop market intelligence reports and provide insights on emerging opportunities and risks.
/liliSupport market mapping and identification of potential new customers, markets, applications, and business opportunities.
/liliBuild, maintain, and progressively enrich the marketing intelligence platform and databases.
/liliLeverage AI-based tools to automate data collection, monitoring, and synthesis of market, competitor, and customer information, improving speed and coverage of insights.
/li /ulpstrongCustomer Commercial Analytics /strong /pulliAnalyze sales, customer, product, and geographic performance to identify trends and growth opportunities.
/liliDevelop customer segmentation, and profitability, and price/value chain analyses.
/liliSupport Sales and Marketing teams with data-driven insights for commercial decision-making.
/liliAnalyze customer portfolio evolution, acquisition, retention, and business development opportunities.
/liliSupport Voice of Customer and customer satisfaction initiatives (surveys, interviews, win/loss and sales feedback), including tracking, consolidation, and reporting of results.
/liliTranslate market insights into sales enablement materials (e.g., commercial presentations, sales training content, playbooks).
/li /ulpstrongMarketing Performance /strong /pulliDefine, together with the Marketing team,



clear KPIs for marketing initiatives and campaigns, and monitor their performance.
/liliAnalyze lead generation, conversion, customer engagement, and campaign results to help the team optimize ongoing and future activities.
/liliMeasure the return on marketing investments and propose improvement actions to the team.
/liliDevelop and maintain dashboards and recurring reports to track the performance of marketing activities and their commercial impact.
/li /ulpstrongStrategic Planning Decision Support /strong /pulliProvide quantitative and qualitative analysis to support strategic marketing plans.
/liliContribute to business cases for new products, markets, applications, and commercial initiatives, providing market inputs to the New Product Development process (e.g., market requirements, voice of the market, stage-gate reviews).
/liliSupport product portfolio analysis and related procedure management.
/liliTranslate complex data into clear insights, recommendations, and executive-level presentations.
/liliPartner with Marketing, Sales, Finance, Product Management, and other functions to ensure consistent business intelligence.
/liliMarket Research External Providers /liliDefine research requirements and prepare briefs for market research institutes, data providers, consultancies, and universities.
/liliCoordinate external research projects (e.g., market share studies, consumer research, in-store tests) in terms of scope, timing, and deliverables.
/liliEvaluate data sources and providers on a cost/benefit basis, prioritizing free-of-charge sources before paid investments.




/liliStrong analytical and problem-solving capabilities /liliBusiness and commercial mindset /liliAbility to translate data into actionable business insights /liliAdvanced Excel and data-analysis capabilities /liliExperience with visualization/BI tools such as Power BI is strongly preferred /liliFamiliarity with AI-based tools (e.g., Microsoft Copilot, generative AI) for data analysis, research, and reporting, with a critical approach to output validation /liliUnderstanding of market research and competitive intelligence methodologies /liliStrong presentation and communication skills /liliAbility to work with multiple data sources and large datasets /liliAccuracy, attention to detail, and structured thinking /liliCuriosity and proactive mindset /liliAbility to communicate effectively with both technical and business stakeholders /liliProject management skills and ability to coordinate external providers /li /ulpstrongEducation Experience /strong /pulliBachelor's or Master's degree in Marketing, Economics, Business Administration, Statistics, Data Analytics, or a related field /liliApproximately 5 years of experience in marketing analytics, business intelligence, market research, commercial analytics, or a comparable role /liliExperience in an international B2B or industrial environment is preferred; knowledge of packaging, labels, or materials value chains (converters, brand owners) is a plus /liliFluent English; additional languages are an advantage /li /ulpstrongWhat We Offer /strong /pulliOpen-ended, full-time contract with hybrid working in accordance with NMS policy.
/liliMeal vouchers and welfare benefits in line with company policy.
/liliProduction Premio as per Company and Union agreement /liliGross annual compensation package of €35,000–€39,000, commensurate with experience and qualifications.
/li /ulpstrongWhy Join Us /strong /ppJoining NMS means becoming part of an inclusive, innovative and international environment.
We offer a challenging role in an international, industrial group and a collaborative and performance-oriented working environment.
/ppNMS is an equal opportunity employer and values diversity in all its forms, in accordance with applicable legislation.
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