DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.
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We're looking for anDigital Marketing Automationto join our Marketing team.
You'll run inbound and paid campaigns aimed atdoctors/clinics, turning our database and digital channels into a steady flow ofqualified leads.
What you'll do
Execute and optimize ourB2B inbound strategy, using our database to generateMQLs/qualified contactsat every stage of the lifecycle;
Run and monitoremail and WhatsApp campaignsand buildautomation flowsthat create a great customer experience
Analyze campaign data to understandwhich channels bring MQLs and how they convert
Optimizeforms, landing pages and CTAsto improve conversion, and test new lead generation channels
Support thecontent marketing strategyand collaborate with Global Marketing to deliver on time
Work closely with thepaid teamto align audiences, messages and landing pages and maximize MQLs
What success looks like




DeliveringMQLs in line with budget
Working with Sales to reachinbound MRR goals
ImprovingMQL volume, MQL?SQL conversion and campaign engagement
What we're looking for
2–4 yearsof experience in B2B digital marketing, ideally in lead generation
Hands?on experience withinbound campaigns(email, WhatsApp, automation); knowledge ofpaid channels(Meta, Google Ads) is a big plus
Adata?drivenmindset: you turn campaign data into optimizations
Ability to deliverquality work at a fast pace, withproactivity and ownership
HubSpotand/orSalesforceknowledge
Good collaboration skills with content, paid, events and sales
GoodEnglish xysqumefor an international environment
Nice to have
Experience withJiraor similar tools
Cross-cultural communication skills
Additional information:
Working in hyper?growing company within an international environment
Compensation range *****K
Lavoro da remoto 50%
Ticket restaurant 10 Euro/Day
Welfare up to € 1,200 for you and your family
Health insurance to take care of your health
Self?care platform: Access the Mental Well?being Ifeel platform because we believe mental health comes first
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📌 Digital Marketing Automation (Lazio)
🏢 MioDottore
📍 Lazio