OPIT - Open Institute of Technology is a fully online, EU-accredited Higher Education Institution based in Malta, with a mission to make high-quality, applied tech education accessible to students worldwide. Our academic offer covers the full journey, from a Foundation Program to BSc and MSc degrees and a Professional Doctorate in Applied Artificial Intelligence. It is accredited by the MFHEA under the European Qualifications Framework.Esperienza, qualifiche e soft skill: possiede tutti i requisiti per avere successo in questa opportunità? Lo scopra qui sotto.Behind our programmes is an international team spanning academic operations, student services, admissions, marketing and technology. We work in English, across countries and time zones, with a strong sense of ownership and a shared focus on the student experience.As OPIT continues to grow across international markets, we are expanding our marketing team with a new senior role. Reporting directly to the Head of Marketing & Admissions, the Senior Marketing Manager will lead the marketing team and drive the growth of student enrolments across markets.About this roleYou will contribute to OPIT’s marketing strategy, be accountable for its end-to-end execution and lead the team to deliver it. You will:Execute the marketing strategy across acquisition, brand and retention, in line with enrollment targetsTurn marketing priorities into a clear execution plan, calendar and briefs, and make sure they are deliveredCoordinate the internal team and external specialists (website, SEO/GEO), keeping everyone aligned on goals and deadlinesOwn performance marketing: budget allocation, channel mix, funnel optimisation, CAC and conversion KPIsDrive visibility on AI-driven search and answer engines (GEO),



alongside SEO and paid channelsOversee social media strategy and content across platforms, delivering the editorial plan and a calendar of key moments, and ensuring a consistent, authoritative and credible brand voiceOversee PR and offline activities, including events and student and alumni networking initiativesWork closely with Admissions, Academics and Product to turn programmes into compelling, market-ready propositionsReport on results to the Head of Marketing & Admissions and leadership with clear, data-driven insightsIdeal Candidate7+ years in marketing, with at least 2 in a people management roleProven track record in strategic marketing: you have built and owned plans, not only executed themStrong performance marketing skills, with hands-on experience in paid acquisition (Google Ads, Meta Ads) and funnel analyticsStrong with data: GA4, ad platforms, CRM reporting and dashboard toolsSolid experience in social media management and content strategyExperience with GEO is a strong plusBackground in digital products or subscription/B2C businesses (edtech is a plus); purely academic or institutional marketing experience is not a fit for this roleA team player with a hands-on attitudeFluent English; Italian and other languages are a plusOur Hiring ProcessApplication Review: We'll carefully review your profile to see if there's a match.Initial Chat: If your profile aligns, we'll invite you for a preliminary interview to get to know you better.Deep Dive: Successful candidates will meet with our Management Team to discuss the role in more detail. xysqume The Challenge: Our final stage is a practical role-play exercise to see your skills in action!Location: Turin (Lungo Po Diaz)Work model: Hybrid working arrangement (2 days lavoro da remoto + 3 days on-site per week)Contract & Salary: CCNL Metalmeccanico Industria, classification level B2#J-18808-Ljbffr

📌 Senior Marketing Manager (Piemonte)
🏢 Opit - Open Institute Of Technology
📍 Piemonte