Our story began with the encounter between a bold Alsatian entrepreneur with a passion for wine and a blend of talented, committed individuals.
The adventure started in 1979 when Joseph Helfrich founded Les Grands Chais de France, dedicated to the world of wines and spirits. For more than 40 years, our family-owned business has grown by surrounding itself with passionate experts in viticulture, winemaking, bottling, and global distribution—establishing us as the #1 French wine exporter, present in over 173 countries. Today, our Group masters the entire wine industry "from vine to glass" and brings together more than 3,300 employees worldwide.
Firmly committed to Corporate Social Responsibility (CSR) since 2017, the Group actively drives environmental, social, and economic initiatives aligned with our long-term sustainable vision.
To support our international development and expand our presence across the Italian market, we are recruiting an Area Sales Manager Centro-Sud ITALIA (F/M) .
Position Type: Full-time (Permanent)
Primary Duties and Responsibilities:
Reporting to the Country Manager and working closely with the Key Area Director, your primary mission is to develop GCF sales through our international brands and prestigious estate domains with your customers across Central and Southern Italy.
Your responsibilities and key tasks will cover:




Apply the business strategy established by the Country Manager and the Executive Commercial Director on your area:
Build and develop the product range strategy.
Make sure the price and business policies are respected.
Submit product range according to the concerning market with a GCF perspective:
Understand the customer and their shelves, identify gaps in their range, and determine optimal product positioning.
Elaborate tailor‑made commercial and assortment solutions for customers.
Optimize shelf placement and negotiate product listings.
Be proactive in order to promote your sales district.
Maintain strong, collaborative relations with the different Group departments (Marketing, Customer Service, Oenologists, Supply Chain, Production) to optimize and grow the product range.
Build good and long‑lasting relationships with customers:
Know who your customers are and who they are working with.
Gain thorough awareness of our customers' decision‑making processes.
Maintain permanent lobbying toward decision‑makers (bringing tangible proof from our product performance and technical know‑how).
Manage the commercial relationship with customers:
Negotiate commercial trades, product listings, and promotional tools.
Follow up negotiations from an administrative perspective (listings, promotions, budget monitoring, sales reporting).
Manage and resolve

📌 Area Sales Manager Centro-Sud ITALIA (Leivi)
🏢 GCF Group
📍 Leivi