Job Title: CRM Coordinator

Introduction: The CRM Coordinator plays a critical role in supporting the execution and day-to-day operations of customer relationship management (CRM) initiatives, with a primary focus on managing in-app banner workflows. This position is essential for ensuring seamless collaboration between internal teams and external vendors, driving timely execution, accurate reporting, and operational excellence. The CRM Coordinator contributes significantly to enhancing customer engagement and retention through effective lifecycle marketing campaigns and CRM strategies.

Roles and Responsibilities:

- Own the end-to-end in-app banner workflow, including execution and reporting, in partnership with the vendor Redfast.
- Manage the end-to-end email and push notification workflows, including execution and reporting, collaborating closely with vendors such as Braze and Salesforce.
- Log, track, and assist in resolving issues across multiple CRM platforms, including Salesforce, Braze, SDKs, Redfast, and related tools.
- Organize and maintain team assets such as naming conventions, calendars, and shared folders to ensure consistency and accessibility.
- Assist in maintaining comprehensive documentation, playbooks,



and internal CRM processes to enhance team efficiency and standardization.
- Provide operational coverage for CRM tasks during the absence of the Manager or Senior Manager, ensuring continuity of CRM activities.
- Support daily CRM coordination and operational tasks as required, fostering smooth CRM campaign execution and reporting.

Qualifications:

- 1-3 years of experience in CRM operations, lifecycle marketing, or marketing operations is preferred.
- Strong organizational skills with exceptional attention to detail.
- Ability to manage multiple tasks and deadlines effectively in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively with vendors and cross-functional teams.
- Proficiency in Portuguese or Spanish alongside English is required.
- Basic knowledge of HTML is a plus.
- Experience with in-app messaging or banner tools such as Redfast is advantageous.
- Basic reporting or analytics experience is desirable.

Tools and Technologies:

- Salesforce CRM platform
- Braze marketing automation platform
- Redfast in-app banner and messaging tool
- SDKs related to CRM and marketing operations
- Basic HTML for email and push notification customization

📌 Customer Relationship Management Coordinator (Modena)
🏢 Hyqoo
📍 Modena