Vertical Lead - Fashion & Luxury

Client Leadership · Business Growth · Creative Strategy

Full-time · Remote (Europe) · Milan preferred

Languages: Fluent Italian & English · Professional French

About Cooltura:

Cooltura is a social-first creative agency shaping how the world’s leading brands connect with culture.

We specialise in short-form content, creator-led storytelling, and digital-first campaigns for brands across fashion, luxury, beauty, and culture — creating work designed for TikTok, Instagram, YouTube, and beyond. We combine cultural intelligence, creative ambition, and social expertise to deliver content and experiences that resonate with today’s audiences.

We’re looking for a Vertical Lead — Fashion & Luxury to drive the growth, strategic direction, and client relationships of one of our key business verticals. Someone who deeply understands the fashion and luxury ecosystem, combines strong commercial instincts with creative sensitivity, and knows how to build meaningful partnerships with leading brands. A strategic thinker, a natural relationship builder, and an entrepreneurial leader who can connect business opportunities, cultural relevance, and creative excellence.

The mission:

Lead the vertical. Grow the business. Shape the creative ambition.

As Vertical Lead — Fashion & Luxury, you’ll be responsible for developing and growing Cooltura’s presence within the fashion and luxury industries. You’ll own the strategic direction of the vertical, nurture and expand key client relationships, identify new business opportunities, and ensure the highest standards of creative and operational excellence across accounts.

You’ll act as a senior partner to clients and an internal leader, connecting commercial objectives, creative vision, and execution.



Your mission is to position Cooltura as a leading social-first creative partner for fashion and luxury brands.

What you’ll do:

Vertical Strategy & Business Growth

- Define and drive the growth strategy for Cooltura’s Fashion & Luxury vertical.
- Identify, develop, and convert new business opportunities with leading fashion, luxury, and premium brands.
- Build a strong pipeline of potential clients, partnerships, and strategic opportunities.
- Lead pitches, proposals, commercial discussions, and negotiations alongside the agency’s leadership and creative teams.
- Develop strategies to grow existing accounts through new services, campaigns, and long-term partnerships.
- Take ownership of the vertical’s commercial performance, including revenue opportunities, account profitability, and growth objectives.
- Monitor industry developments, competitive dynamics, and emerging opportunities to strengthen Cooltura’s market positioning.

Client Leadership & Strategic Partnerships

- Act as a trusted strategic advisor, understanding clients’ business priorities, brand positioning, and communication challenges.
- Build long-term partnerships based on trust, creative excellence, and measurable impact.
- Lead strategic client conversations, presentations, and high-level decision-making.
- Proactively identify opportunities to bring new ideas, formats, and creative solutions to clients.
- Ensure exceptional client satisfaction, retention, and account development.

Creative & Strategic Leadership

- Partner with creative, strategy, and production teams to shape compelling social-first campaigns and content ecosystems.
- Translate client ambitions and market opportunities into clear strategic and creative briefs.
- Ensure the agency’s work reflects the cultural codes, aesthetic standards, and storytelling expectations of fashion and luxury brands.
- Challenge and elevate creative thinking while maintaining alignment with business objectives. &l;

📌 Vertical Lead (Milano)
🏢 COOLTURA - Creative Agency
📍 Milano