Marketing & Events SpecialistB) (Verona)

Marketing & Events SpecialistB) (Verona)

09 nov
|
Novara Energy Partners
|
Verona

09 nov

Novara Energy Partners

Verona

Romania, Poland, Hungary, Bulgaria, Serbia, Czech Republic, Slovakia, Croatia, Lithuania, and Türkiye. About Novara Energy Partners Novara Energy Partners is a growing European energy advisory and technology company supporting corporates, renewable energy developers, and investors in navigating the energy transition. Our expertise covers Power Purchase Agreements (PPAs), renewable energy procurement, battery energy storage systems (BESS), and energy market strategy. Alongside our advisory business, we are developing innovative technology solutions and a proprietary digital platform designed to support data-driven decision‐making in European energy markets. As we expand our European presence and technology offerings, we are looking for a creative, proactive, and commercially minded B2B Marketing Specialist to establish our marketing activities, strengthen our brand, increase market visibility, and drive business growth.

About the Role
Working closely with our leadership team, you will take ownership of developing and executing Novara's marketing activities across both our advisory and technology businesses. From establishing email marketing campaigns and building our social media presence to developing engaging content and supporting customer acquisition, you will play an important role in shaping our market positioning and growth. This is a hands‐on opportunity for someone who enjoys building new initiatives from the ground up, working independently, and translating creative ideas into measurable commercial results.

Key Responsibilities
Develop and execute B2B marketing strategies to strengthen brand awareness, market positioning, and business growth. Build email marketing activities from the ground up, including newsletters, targeted campaigns, audience segmentation,



and marketing automation. Develop and maintain a structured content calendar covering social media, email campaigns, industry insights, and company announcements. Create engaging content, including thought leadership articles, LinkedIn posts, newsletters, case studies, and promotional materials. Plan and execute targeted B2B lead generation campaigns to attract potential clients, partners, and platform users. Support the marketing and go‐to‐market activities of our technology solutions and digital platform. Develop product marketing materials, digital campaigns, and customer acquisition initiatives. Build and maintain marketing databases, CRM processes, and lead nurturing workflows. Manage website content, improve SEO performance, and strengthen our digital visibility. Develop professional marketing materials, including corporate presentations, brochures, and client‐facing communications. Monitor marketing performance, including social media engagement, email campaign results, website traffic, lead generation, and conversion metrics. Continuously optimize marketing activities to improve reach, engagement, customer acquisition, and commercial impact. Candidate Profile Previous experience in the energy industry is not required. Bachelor's degree in Marketing, Business, Communications, or a related field. 2 to 4 years of experience in B2B marketing, digital marketing,



growth marketing, or a similar role. Excellent written and spoken English. Practical experience managing social media channels, particularly LinkedIn. Experience with email marketing platforms, newsletters, audience segmentation, and campaign management. Familiarity with SEO, website management, CRM systems, and digital marketing analytics. Experience using Canva, Figma, or similar content creation and design tools. Understanding of B2B lead generation, digital customer acquisition, and conversion funnels. Previous experience in B2B SaaS, technology, consulting, renewable energy, or professional services is an advantage.

What We Offer
Opportunity to join a growing European energy advisory and technology company. Ownership of marketing activities and the opportunity to build initiatives from the ground up. Direct collaboration with the leadership team. Opportunity to contribute to the growth and commercialization of innovative technology solutions. International exposure across renewable energy, technology, and European energy markets. Flexible remote working environment. Professional development and career growth opportunities. Competitive compensation based on experience and location. We are proud to be an international and multicultural company, with team members from different countries and backgrounds. We believe that diverse perspectives, experiences, and cultures strengthen collaboration, encourage innovation, and contribute to our success. We welcome applications from all qualified candidates regardless of race, ethnicity, nationality, gender, age, disability, religion, sexual orientation, or any other characteristic protected by applicable law.

📌 Marketing & Events SpecialistB) (Verona)
🏢 Novara Energy Partners
📍 Verona

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