The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.
The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.
It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.

Key responsibilities

- Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value

- Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs

- Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance

- Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives

- Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring

It’s a match if you have…

- At least 4 years of experience in a similar





- A Master’s degree in Economics or a related quantitative field ‍‍

- Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices

- Hands-on experience with CRM and analytics platforms

- Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance

- Experience in Financial Services, e-commerce or digital businesses is a plus

- Excellent communication skills

- The ability to communicate professionally in English

- A flexible, agile and solution-oriented approach

- A strong sense of ownership and the ability to combine strategic thinking with operational execution

Office & Team Life

- A central office in Rome.

- Free coffee and a comfortable kitchen to relax and enjoy your lunch break ☕

- Team-building activities and CSR initiatives throughout the year

- The latest hardware and equipment to support your work

Experience Our Younited Life Benefits

- Flexible Remote Policy

- Parenting Policy

- An extra day off to celebrate your birthday

- Access to Voxy to boost your language skills.

- Welfare benefits for you and your family

- Buoni pasto ️

Salary

€45,000–€50,000 per year.

Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.

📌 CRM Strategy Manager (Roma)
🏢 Younited
📍 Roma