10 nov
|
Marquee Brands
|
Milano
10 nov
Marquee Brands
Milano
pSocial Media Manager - Milan, Italy (Hybrid) /p pWe are looking for a highly creative, culturally connected and strategically minded Social Media Manager to lead the global social media presence of Roberto Cavalli and Just Cavalli. /p pResponsible for defining and delivering the social media strategy for both Roberto and Just Cavalli, translating their distinct identities into compelling digital storytelling that build cultural relevance, strengthens brand desirability and engages audiences worldwide. /p pCombining strategic thinking with a strong creative eye and hands‑on execution, the successful candidate will oversee the full social media lifecycle, from strategic planning and content direction to campaign activation, community engagement and performance analysis. /p pWorking closely with Global Marketing, Communications, Creative, E-commerce, and licence partners, the role will ensure that social media is a central expression of each brand’s identity, supporting key business priorities while responding to the cultural conversations shaping fashion, music, art and contemporary luxury. /p h3Marquee Brands /h3 pMarquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin. /p h3Responsibilities /h3 h3Global Social Media Strategy /h3 ul liDefine and implement the global social media strategy for Roberto Cavalli and Just Cavalli, ensuring each brand has a clear, differentiated voice, visual identity and audience proposition. /li liTranslate overall brand strategy, seasonal priorities and commercial objectives into channel strategies, content pillars and integrated social media plans. /li liEstablish annual and seasonal social media calendars aligned with collection launches, fashion shows, campaigns, collaborations and key cultural moments. /li /ul h3Content Strategy Creative Direction /h3 ul liLead social‑first storytelling and content planning across all relevant platforms. /li liTranslate global campaigns, runway shows, collection launches and brand collaborations into engaging digital narratives.
/li liBalance editorial brand‑building content with immediate, reactive and culturally relevant product storytelling. /li liMaintain the highest standards of visual quality, tone of voice and creative consistency across all channels. /li /ul h3Fashion, Culture Influencer Engagement /h3 ul liWork closely with PR and Communications to align social media activity with celebrity, influencer and media strategies. /li liIdentify relevant creators, cultural voices and emerging talent who can authentically connect with each brand’s audience. /li liOversee influencer‑led content and social partnerships, from briefing and content approval through to activation and performance evaluation. /li liMaintain a strong understanding of the global fashion landscape, cultural movements and the digital behaviours of luxury and contemporary fashion audiences. /li /ul h3Channel Management Community /h3 ul liOversee the day‑to‑day management of global social media channels, ensuring content is published to the highest standard and in line with agreed calendars. /li liMonitor conversations, sentiment and emerging cultural opportunities, responding proactively where appropriate. /li liEnsure all content adheres to brand guidelines, platform requirements, usage rights and relevant approval processes. /li /ul h3Performance, Insights Reporting /h3 ul liDefine relevant KPIs and measurement frameworks aligned with brand awareness, engagement, content effectiveness and business objectives. /li liMonitor and analyse channel performance, campaign results and audience insights, translating data into actionable recommendations. /li liDeliver regular reporting to Global Marketing and key stakeholders, identifying opportunities to improve content effectiveness and channel growth. /li liCollaborate with paid media and performance marketing teams to maximise the reach and impact of priority campaigns. /li liManage social media budgets, agency relationships and external resources where applicable, ensuring effective allocation and delivery.
/li /ul h3Cross‑Functional Collaboration /h3 ul liWork closely with Global Marketing, PR, Creative, E‑commerce, Merchandising and Licence partners to ensure a coherent and integrated brand experience. /li liAct as the central point of contact for global social media strategy, guidelines, content planning and best practices across both brands. /li liContribute to wider brand and marketing initiatives, bringing a social‑first perspective to campaign development and audience engagement. /li /ul h3Experience /h3 ul liApproximately 3 - 5 years of experience in social media, digital marketing or brand communications, ideally within luxury fashion, premium fashion or a culturally relevant consumer brand. /li liProven experience developing and executing social media strategies for an international brand. /li liA strong understanding of the luxury and contemporary fashion landscape, including its audiences, talent ecosystem and cultural influences. /li liExperience working with creative teams, production partners, agencies and influencers. /li liDemonstrable experience managing multiple social channels, editorial calendars and integrated campaigns. /li /ul h3Required Skills/Abilities /h3 ul liStrong strategic thinking, combined with a hands‑on and entrepreneurial approach. /li liExcellent creative judgement and a sophisticated understanding of visual storytelling, image‑making and brand identity. /li liDeep knowledge of Instagram and TikTok, alongside a wider understanding of the evolving social media landscape. /li liStrong editorial sensibility, with the ability to translate brand DNA into compelling and culturally relevant content. /li liAnalytical capabilities and confidence interpreting social performance data. /li liExcellent project management skills, with the ability to manage multiple priorities in a fast‑paced international environment. /li liStrong communication and stakeholder‑management skills. /li liFluency in both Italian and English language /li /ul pSalary £45,000-£50,000 /p pThis job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. /p pWe're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. /p #J-18808-Ljbffr
📌 Social Media Manager (Milano)
🏢 Marquee Brands
📍 Milano