pAs Digital Brand Manager at Haier Europe, you will steer the consumer brand strategy for Europe in a digital-first, media-driven ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies. The role combines brand management with content production and performance analytics to drive familiarity, consideration, and sell-out. You will work closely with cross-functional partners to deliver cohesive, data-informed brand experiences at scale. /pulliDeploy a consistent, consumer-relevant Brand strategy across Local Markets and Product Lines /liliTranslate strategy into digital-native creative concepts in collaboration with HQ /liliLead production of brand assets and cross-category digital content, ensuring coherence across concepts, media, and execution /liliManage planning and execution from concept to delivery, including Shooting Coordinator /liliCoordinate with internal teams to ensure integrated brand execution across touchpoints /liliLead Creative Agencies and plan content production aligned with local market needs /liliMonitor data, insights,



and performance metrics (including ROI) to optimize impact /liliFoster a contemporary, digital-savvy, data-informed brand culture /liliDeep understanding of media and digital media planning /liliDigital-first mindset with expertise in digital channels and innovation /liliHands-on experience with digital formats, content production, and coordinating multiple agencies /liliUniversity degree /liliConsolidated Brand/Marketing Management experience with digital content execution /liliExperience managing and growing junior resources /liliItalian language proficiency and fluent English (written and spoken) /liliCross-functional collaboration /liliPragmatic and execution-oriented /liliProactive and self-driven /liliAnalytical mindset with ability to translate data into action /liliExperience with content production and campaign execution /liliAbility to interpret consumer insights for action /li /ulpBrand Manager – Digital Content Channels (Europe) • monza-brianza, lombardia, it /p #J-18808-Ljbffr

📌 Brand Manager – Digital Content & Channels (Europe) (Monza)
🏢 Haier Europe
📍 Monza