Sector: Retail & E-Commerce, Architecture & PlanningReference: SM/EU26Job Description: Regional Sales Manager (Europe & Maghreb)Location: Milan, ItalyKey ResponsibilitiesTeam Leadership: Lead and grow the Europe & Maghreb sales team, including three Sales Managers covering DACH & North Europe, East Europe & CIS, and Southern Europe & Maghreb.

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Set targets, run regular pipeline reviews, and build a high-performance sales culture.Market Development: Build and execute the go-to-market strategy

across Europe and the Maghreb, prioritising markets and segments with the highest growth potential. Contract Business Development: Identify and convert high-value project opportunities across A&D; firms, real estate developers, hospitality groups, operators, fit-out contractors and purchasing agents. Flaer Channel Development: Identify, evaluate and appoint dealers, distributors and sales agents .

Agree commercial terms, onboard partners, and manage their performance to grow sell-through. Specification & Project Tracking: Track live and upcoming projects across the region to position the company early in the design and specification process, working closely with architects and interior designers. Key Account Management: Build long-term relationships with key decision-makers to secure repeat business, framework agreements and approved-supplier status with major groups. Sales Target Ownership: Own and deliver regional monthly, quarterly and annual revenue targets.





Provide accurate forecasting and pipeline reporting to the International Sales Director. Market Intelligence: Share insights on market trends, competitors, pricing and client needs to shape regional strategy and product development. Brand Representation: Represent at key trade shows and industry events and host clients at the Milan Project Office Skills & Qualifications Experience: Minimum 8–10 years in B2B sales, including at least 3 years in a regional or team leadership role, with a strong track record in contract furniture, FF&E; or premium interiors across Europe and Maghreb.

Network: Established relationships with architects, interior designers, developers, hospitality groups, operators across key European markets.

Channel Expertise: Proven experience appointing and managing dealers, distributors and sales agents, ideally for a premium furniture brand.

Commercial Acumen: Track record of closing large-scale project deals and managing high-value key accounts, with a strong grasp of pricing, contracts and BOQs.

Leadership: Experience building, leading and motivating multi-country sales teams.

Able to set clear targets, coach performance and work independently while aligning with group strategy.

Communication: Excellent presentation, negotiation and relationship skills.

Fluent English and Italian required; French highly desirable for the Maghreb; German or another European language is a plus.

Education: Bachelor’s degree in Business, Sales, Marketing, Interior Design or a related field. xlwpduy

Other: Based in Milan, Italy, with eligibility to work in the EU.

Willing to travel extensively across Europe, the Maghreb and to our Dubai headquarters and factory.

📌 Regional Sales Manager Europe (Milano)
🏢 Antal International Network
📍 Milano