Grivel, founded in **** at the foot of Mont Blanc, is a world leader in manufacturing technical mountain and climbing equipment.
Rooted in a rich heritage and driven by innovation, Grivel is headquartered in the Aosta Valley with a strong global presence and representation.
The company has ambitious growth plans and is expanding its organization.Le seguenti informazioni hanno lo scopo di fornire ai potenziali candidati una migliore comprensione dei requisiti per questo ruolo.Role DescriptionThe Marketing Director will lead Grivel's global marketing strategy and execution across all channels and regions.
Reporting directly to the CEO and working in close partnership with the Brand & Creative Director, this role will ensure that Grivel's marketing activities drive both commercial performance and long-term brand equity.
The ideal candidate combines strategic marketing leadership with strong operational execution and a deep understanding of premium outdoor or performance consumer brands.
This position requires someone capable of balancing analytical, commercial, and consumer-driven marketing with authentic storytelling rooted in mountain culture.ResponsibilitiesDefine and execute Grivel's global marketing strategy aligned with business and brand objectivesDevelop annual marketing plans, budgets, KPIs, and performance metricsDrive brand awareness, consumer engagement, and commercial growth across international marketsGo-to-Market & Product MarketingLead global go-to-market strategies for new product launches and seasonal campaignsCollaborate closely with product, sales, ecommerce and creative teams to ensure alignment across all touchpointsBuild compelling product positioning and consumer communication strategiesCampaigns & CommunicationsLead integrated marketing campaigns across digital, retail, PR, events, partnerships, and social channelsManage media planning, agency relationships, PR partners,



and campaign reportingPartner cross-functionally to align campaigns with commercial objectivesBrand Activation & CommunityStrengthen Grivel's presence within the climbing, mountaineering, and outdoor communitiesOversee athlete, ambassador, partnership, event and trade marketing programsSupport trade shows, retail activations, and experiential initiatives globallyCollaboration with Brand & Creative DirectorPartner closely with the Brand & Creative Director to ensure consistency between brand vision, creative execution, and commercial objectivesTranslate brand storytelling into effective global marketing campaignsEnsure all communications reflect Grivel's heritage, authenticity, and technical excellenceBuild and lead a high-performing marketing organizationManage internal teams, agencies, and external partners across regionsFoster a collaborative, agile, and performance-oriented cultureSkills & Qualifications7+ years of progressive marketing leadership experience in premium outdoor or performance consumer brandsProven experience leading integrated global marketing campaigns as well as developing and managing global marketing budgets.Strong understanding of brand equity and premium positioning.Strong expertise in digital marketing, brand strategy, and international go-to-market execution.Excellent leadership, communication, and cross-functional collaboration skills.Excellent written and spoken English (proficiency in Italian and/or French is advantageous); ability to interact andpresent effectively with all levels of management.Ability to work in global and multicultural environments.LocationThe ideal candidate would be based in Milano, Italy.
xysqume Contract, starting date and compensationEmployment type: full-timeStarting Date: ASAPCompensation range: EUR 70K-100K gross per year, but will be finalised based on the successful candidate's skills, qualifications, and experience, and discussed during the recruitment process.This search is open to candidates of all genders (D.Lgs. ********).
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📌 Marketing Director (Bardi)
🏢 Grivel
📍 Bardi