MISSION The WW Client Development Director is responsible for defining and leading the WW Client Development strategy, with the ambition to accelerate client acquisition, engagement, retention and loyalty, while maximizing the long-term value of the client base.

The role translates the Maison vision into a clear strategy, ensuring strong alignment across Client Development, CRM, Clienteling and Private Clients.

The role is based in our HQ in Rome.

MAIN RESPONSIBILITIES

CRM Strategy

- Define and lead the worldwide CRM strategy and roadmap, ensuring alignment with FENDI’s business, retail, marketing and omnichannel priorities.
- Own the strategy for one-to-many client communications, defining the framework for targeted and personalized CRM campaigns across key client segments, markets and moments of the client lifecycle.
- Define global segmentation and targeting strategies, leveraging behavioral, transactional and qualitative client data to increase the relevance and effectiveness of client communications.
- Oversee the CRM campaign framework and calendar, ensuring the right balance between global priorities, local market needs and client relevance.
- Drive the evolution of client engagement through CRM campaigns, events, community development, personalization and innovative client experiences.
- Ensure a consistent and elevated FENDI client experience across physical and digital touchpoints.

Client Development Strategy & Business Growth

- Define and lead the Client Development strategy in alignment with Maison’s business strategy.
- Establish clear priorities, frameworks and KPIs across client acquisition, engagement, retention, loyalty and VIC development.
- Leverage client data,



CRM analytics and market insights to identify growth opportunities and translate them into actionable business strategies.
- Monitor and challenge Client Development performance across, ensuring measurable business impact and ROI.

Private Client & VIC Development

- Define and lead the strategy for the recruitment, development and retention of high-end clients and VICs.
- Build a strong VIC culture across the retail network and ensure alignment between Private Clients Relations, Client Development and Retail.
- Oversee key VIC initiatives and experiences, leveraging FENDI’s Roman heritage, culture and identity to create a distinctive client experience.

Leadership & Retail Partnership

- Lead, develop and empower the Client Development team, with direct responsibility for the CRM team and a Private Clients Relations Managers
- Drive Client Development capabilities and best-practice sharing across the retail network.
- Build strong partnerships with Retail, Omnichannel, Digital, Marketing, and Client Services teams to ensure a holistic and seamless client strategy.

PROFILE

- 10+ years’ experience in CRM, Client Development, Retail, or a related function, ideally within luxury.
- Strong and proven CRM expertise, including CRM strategy, segmentation, lifecycle management, client communications and campaign management. Strong commercial and strategic mindset, with the ability to translate data and insights into business growth.




- Strong experience in Client Development, clienteling and/or VIC development, with the ability to operate across different levels of the client pyramid.
- Proven leadership and stakeholder management skills in a complex international environment.
- Excellent analytical, communication and influencing skills.
- Entrepreneurial, proactive and results-oriented mindset.
- International experience and ability to work across geographies and culture.
- Passion for luxury, fashion, culture and evolving client behaviors.
- Fluent in English; additional languages are a plus.
- Willingness to travel regularly across all the Regions.

LVMH is committed to non-discrimination and respect of each person’s singularities. We recognize and recruit all types of talent For new joiners for this role in Italy, the annual gross salary associated with this position is EUR 80.000.

This is only the initial annual gross salary granted to this position. This figure has been determined based on objective and gender-neutral criteria and reflects the starting salary normally applicable to the position at the time of publication of this job posting. Actual salaries may vary based on factors such as your unique blend of experience and skills, start date and our current organizational needs.

This role is also eligible for bonuses, subject to Fendi's discretion and based on factors such as individual and/or organizational performance. On top of legal benefits, further benefits are provided in accordance with current company policies.

This position is subject to the provisions of the collective bargaining agreement (CCNL Commercio) applicable to the role and applied by Fendi in Italy".

📌 WW CLIENT DEVELOPMENT DIRECTOR (Roma)
🏢 Fendi
📍 Roma