OverviewVuole candidarsi? Legga tutte le informazioni su questa posizione qui sotto, poi prema il pulsante per candidarsi.As Digital Brand Manager at Haier Europe, you will steer the consumer brand strategy for Europe in a digital-first, media-driven ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies. The role combines brand management with content production and performance analytics to drive familiarity, consideration, and sell-out. You will work closely with cross-functional partners to deliver cohesive, data-informed brand experiences at scale.ResponsabilitàDeploy a consistent, consumer-relevant Brand strategy across Local Markets and Product LinesTranslate strategy into digital-native creative concepts in collaboration with HQLead production of brand assets and cross-category digital content, ensuring coherence across concepts, media, and executionManage planning and execution from concept to delivery,



including Shooting CoordinatorCoordinate with internal teams to ensure integrated brand execution across touchpointsLead Creative Agencies and plan content production aligned with local market needsMonitor data, insights, and performance metrics (including ROI) to optimize impactFoster a contemporary, digital-savvy, data-informed brand cultureRequisiti fondamentaliDeep understanding of media and digital media planningDigital-first mindset with expertise in digital channels and innovationHands-on experience with digital formats, content production, and coordinating multiple agenciesUniversity degree xysqume Consolidated Brand/Marketing Management experience with digital content executionExperience managing and growing junior resourcesItalian language proficiency and fluent English (written and spoken)Cross-functional collaborationPragmatic and execution-orientedProactive and self-drivenAnalytical mindset with ability to translate data into actionExperience with content production and campaign executionAbility to interpret consumer insights for action

📌 Brand Manager – Digital Content & Channels (Europe) (Monza)
🏢 Haier Europe
📍 Monza