Who we are
Aira is a Swedish company founded in 2022 by Vargas Group . Today, we have more than 1,000 employees across our European locations and we continue to grow. Our headquarters are in Stockholm, Sweden , and we operate in Italy , Germany and the UK . Our Aira-branded products are manufactured in-house at our production facility in Poland .

Our goal is to make smart, sustainable homes accessible to everyone and contribute to a greener world. Our air-to-water heat pumps use energy from the outside air, combined with a small amount of electricity, to maintain optimal indoor comfort and can be combined with solar technology .

Find out more about us and our products on our website.

The role
The Aira Sales Method trainer leads and supports training and development for internal and external workforce and other regional staff with the purpose to make new and existing Sales Experts reach the best results possible and deliver a “WOW” customer experience in line with the Aira Sales Model every time we meet prospective customers.

The role reports into the Group Head of Aira Sales Model, which is a global function , and is primarily field-based, with regular travel across Northern and Central Italy.

Key responsibilities
Leadership:

Lead and develop the Aira Sales Method training program for new workforce

Lead classroom training in the Aira Sales Method

Create training plans both for new Sales Experts and make sure they are followed up

Create training plans for non-performing employees together with Team Leaders and make sure they are followed up

Lead and develop continuous training for Senior Sales Experts to make sure we continuously develop our people and support low employee turn-over

Coaching:

Shadow and coach new workforce

Responsible for making sure new workforce learn their new job efficiently

Responsible for coaching Team Leaders within sales and sales leadership/coaching to support their development in their role





The above means that the job is a mix of classroom training in the office and extensive “in-field” training/coaching and shadowing. It also includes in-field trials of new ideas and developments to the Aira Sales Method to make sure we continuously improve our method.

Requirements

Proven hands‑on experience in B2C sales , ideally field or in-home sales

Experience as a Sales Trainer, Sales Coach or Team Leader

Experience in onboarding, training and coaching sales teams

Strong knowledge of sales techniques, customer journey and performance KPIs

Basic knowledge of heating and hydraulic systems

Excellent communication, presentation and coaching skills

Fluent Italian , good English and availability to travel across Italy

Preferred: experience in Energy, Telco, Home Services or other structured B2C sales environments.

What we offer

A gross annual salary between €35,000 and €40,000 , plus a monthly commission scheme of up to 50%

€8 meal vouchers and a welfare package

Company car for both business and personal use

The opportunity to help build a global company and transform an entire industry

An open and inclusive company culture , with plenty of opportunities for growth and development

The role is based in Lainate, near Milan, and is primarily field-based, with regular travel across Northern and Central Italy.

The position is open to candidates of all genders (Italian Law 903/77). Candidates are invited to submit their CV with authorization for the processing of personal data in accordance with Italian Legislative Decree 196/2003.

At Aira, we’re driving the next generation of home energy while fostering a culture of diversity and inclusion. We believe that diverse teams fuel innovation and enable us to better serve our customers and communities. We welcome people from all backgrounds and perspectives and reject all forms of discrimination as we work together to build a better future for the planet.

Ready to find real purpose in your work?

We’d love to have you join us.

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📌 Sales Trainer (Lainate)
🏢 Aira
📍 Lainate