Overview In this role you shape influencer-driven brand narratives and foster vibrant communities across social platforms. You will partner with Brand and Media to select creators, craft campaigns, and optimize impact through data-driven insights. You’ll manage end-to-end executions, monitor sentiment, and translate trends into compelling content. Join a marketing-focused team at P&G; to help build brands consumers love and trust. Retribuzione / Benefits
* Continuous coaching
* Formal training
* Day-to-day mentoring
* Dynamic and respectful work environment
* Support for work-life balance Responsabilità
* Define influencer engagement strategies with Brand and Media Managers
* Identify and select influencers and creators aligned with brand objectives
* Develop creative briefs and campaign guidance for collaborators
* Manage relationships with influencers, agency partners, and talent reps
* Ensure high-quality content delivery and premium campaign execution
* Own end-to-end campaign execution: briefing, rollout, performance tracking, ROI evaluation
* Engage audiences and foster community advocacy around campaigns
* Drive user-generated content and advocacy initiatives to amplify brand communities
* Monitor social conversations, competitor activity, and industry trends to manage risks
* Maintain and evolve influencer databases and partnerships




* Use social listening and insights to inform recommendations and advocacy business cases
* Create and adapt content for digital channels (ad copy, concepts, briefs, storyboards)
* Leverage AI-powered tools for ideation, asset adaptation, and testing
* Translate insights into creative recommendations and optimize campaigns Requisiti fondamentali
* Experience in influencer marketing, social media, or brand partnerships
* Experience managing social communities, advocacy programs, or UGC
* Background in beauty, luxury, fashion, or premium consumer goods is advantageous
* Strong project and stakeholder management with multiple priorities
* Analytical mindset to assess campaign performance and derive insights
* Highly organized, proactive, and able to work independently across teams
* Curious, accountable, and informed about digital and influencer trends
* Strong content creation and storytelling for diverse audiences
* Familiarity with GenAI tools for content creation and optimization
* Understanding of platform-specific best practices for Meta, TikTok, YouTube, Amazon
* Strong ability to connect creative metrics to optimization opportunities
* Intermediate to advanced English proficiency
* communication
* project management
* collaboration
* Meta Business Manager
* TikTok Business Suite
* influencer discovery and campaign management platforms

📌 Influencer & Community Manager (Latina)
🏢 Procter & Gamble
📍 Latina