Overview
As Senior Performance Marketing Manager, you own the paid acquisition strategy for your product portfolio, driving multi-channel growth with rigorous analytics and strategic vision.
You will lead end-to-end performance marketing, optimizing campaigns across Google, Meta, ASA, LinkedIn, and TikTok while supporting both B2C and B2B initiatives.
You'll collaborate with Product, Data, Creative/Brand, and Sales to align with company goals and continuously test new channels.
This role offers the chance to shape scalable growth at a rapidly evolving fintech company.
Retribuzione / Benefits
private health insurance for you and family
Stock Option Plan
relocation support
professional development programs
unlimited PTO
hybrid working policy
Responsabilità
Own end-to-end performance marketing strategy and execution for assigned products
Plan, manage, and optimize multi-channel acquisition campaigns across Google (SEA, UAC, YouTube), Meta, ASA, LinkedIn, and TikTok
Develop and execute acquisition strategies for both B2C and B2B models
Apply mobile marketing expertise, including attribution, deep linking, and MMPs
Define KPIs, budgets, and forecasts and use data to drive improvements
Collaborate with Product, Data,



Creative/Brand, and Sales to align strategy with goals
Manage stakeholder relationships and present insights and recommendations clearly
Continuously test new channels and adapt to market/platform changes
Requisiti fondamentali
5–7+ years in Performance Marketing with direct ownership of six-figure budgets
100% accountability for KPIs and outcomes
Strategic ability to translate long-term vision into roadmaps with clear hypotheses
Critical thinking and ability to challenge status quo across channels and workflows
Autonomous decision-making with willingness to own results
Hands-on experience managing campaigns on Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA, and Affiliation
Strong data analytics skills and ability to translate metrics into strategy
Excellent stakeholder management and communication skills
B2B & B2C exposure preferred
AI-savvy with familiarity with modern AI tools to improve efficiency
Languages – Italian and English fluency
ownership mentality
proactive problem-solving
strong communication and influence
Google Ads
Meta Ads
TikTok Ads

📌 Senior Performance Marketing Manager (Bardi)
🏢 Satispay
📍 Bardi