ph3Key Responsibilities /h3pSupport the definition and implementation of the annual digital marketing strategy for the Italian market. /ppBuild customer‑centric journeys across the Awareness, Consideration, Purchase, Installation, Usage, and Loyalty stages. /ppSupport business growth objectives through demand generation and digital engagement initiatives. /ppDrive digital transformation projects in collaboration with central and local teams. /ph3Lead Generation Performance Marketing /h3pPlan, execute, and optimize digital acquisition campaigns across Google Search Display, YouTube, Meta Platforms, LinkedIn, and Programmatic Advertising. /ppMonitor and continuously improve key performance indicators (KPIs), including lead volume, lead quality, cost per lead (CPL), conversion rate, and return on ad spend (ROAS). /ph3Website Digital Platforms /h3pOwn the Italian digital ecosystem, including brand websites, campaign landing pages, lead capture tools, and dealer and installer digital touchpoints. /ppContinuously improve website performance, user experience, and conversion rates through data‑driven optimization. /ppOptimize digital content and information architecture to improve visibility across AI‑powered search platforms and search engines, increasing share of voice and related performance KPIs. /ph3Content Social Media /h3pDevelop digital content strategies aligned with product launches and seasonal business priorities. /ppCoordinate content production with Corporate Digital Teams and external agencies. /ppManage the editorial calendar, social media planning, and campaign execution to strengthen brand awareness and customer engagement. /ph3Data Analytics Insights /h3pMonitor and optimize campaign performance through dashboards and reporting tools.



/ppAnalyze customer behavior, campaign results, and market trends. /ppTranslate insights into actionable recommendations to support business decisions and continuous performance improvement. /ph3Agency Budget Management /h3pManage relationships with digital agencies and technology partners. /ppSupport the planning and monitoring of digital marketing budgets and media investments to maximize return on investment. /ppEnsure efficient resource allocation and continuous performance improvement. /ph3Required Qualifications /h3pBachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field. /ppAt least 2 years of experience in Digital Marketing. /ppProven experience in planning and managing integrated digital marketing campaigns. /ppStrong experience in B2B2C environments. /ppExperience in durable goods, HVAC, home appliances, construction, building technologies, or related industries is considered a plus. /ppKnowledge of Google Analytics, Google Ads, SEO, SEM, Marketing Automation platforms, Power BI (or equivalent analytics tools), Content Management Systems (preferably Adobe Experience Manager), and Social Media Advertising platforms (especially Meta and LinkedIn). /ppWe are committed to the principle of equal employment opportunity for all people. We strive to provide a work environment that is accessible, welcoming and inclusive, in full compliance with applicable legal requirements. In line with this commitment, we promote fair, transparent and equitable reward practices. /ppAs a reference, for such position we offer a salary ranging between 30.000 € and 46.000 € and the position is covered by the CCNL Metalmeccanici Industria. /p /p #J-18808-Ljbffr

📌 DIGITAL MARKETING - Temp Det. (Italia)
🏢 Ariston Holding
📍 Italia