Senior Brand Partnership Manager – Italy, Fragrance & Lifestyle Extension
About the Company
Yibi Hantang is the brand growth and lifestyle licensing platform of Yibi Group, created to support selected global fashion, beauty, fragrance, and lifestyle brands as they explore controlled growth opportunities in China. We help brands evaluate China market potential through consumer insight, lifestyle category validation, product and content coordination, selective channel testing, and brand governance. Our focus is controlled growth. We work with brands to explore carefully structured partnership models, limited-category pilots, selected channels, and disciplined approval processes before any larger market expansion. For Italian luxury and lifestyle brands, Yibi Hantang is especially focused on how brand heritage, design language, material culture, and lifestyle aesthetics can be thoughtfully translated into fragrance, home fragrance, gifting, and olfactory lifestyle experiences for the Chinese market, while protecting long-term brand equity.
About the Role




We are looking for a Senior Brand Partnership Manager based in Italy to build and manage strategic relationships with Italian luxury, fashion, beauty, fragrance, and lifestyle brands. This role will focus on identifying and developing partnership opportunities around fragrance, home fragrance, scented objects, gifting, and selected lifestyle extension categories for the China market. The ideal candidate understands the sensitivity of Italian luxury heritage, the importance of design integrity, and the governance complexity of family-owned, founder-led, or group-owned Maisons. This person should be able to build senior-level trust, open strategic conversations, and help translate China market opportunities into thoughtful, brand-respecting partnership proposals.
Responsibilities
Identify, prioritize, and build relationships with senior decision-makers at Italian luxury, fashion, beauty, fragrance, and lifestyle brands,

📌 Senior Brand Partnership Manager (Italia)
🏢 Altro
📍 Italia