Experteer Overview In this role you will craft and execute integrated B2 B marketing campaigns across the EMEA region to drive customer engagement and growth. You will translate marketing objectives into engagement strategies, manage multi-channel programs, and coordinate with internal and external partners to deliver cohesive brand experiences. You will lead campaign planning, performance tracking, and optimization, with a focus on data-driven decision making in a regulated industry. The opportunity offers exposure to digital transformation and innovative marketing technologies in a global, collaborative environment. Responsibilities Develop and execute integrated marketing communications plans for product lines and segments in EMEA Translate objectives into customer-centric engagement strategies and define channel mix and journeys Design and deliver multi-channel campaigns (email, digital nurturing, webinars, social, paid media, events) Partner with Marketing Program Managers to define objectives, KPIs,



and optimization plans Collaborate with internal teams and external agencies to ensure on-time campaign execution Lead strategic international events, including booth design, promotions, budgeting, and coordination Build audience segmentation and assets to ensure a consistent brand experience across touchpoints Manage campaign setup in CRM and marketing platforms with compliant tracking Monitor and report on performance, engagement, lead generation, and ROI, driving improvements Support digital transformation and marketing innovation using new technologies and AI-powered capabilities Qualifications Curious, digitally minded marketer with collaborative mindset in an international setting Experience combining creativity, data, and technology to deliver measurable results Comfort with innovation and continuous improvement in a regulated industry Bachelor's degree in Marketing, Communications, Business Administration, or related field 2–3 years in marketing communicati

📌 Emea marketing communication specialist (Italia)
🏢 Experteer Italy
📍 Italia