Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
ROLE: Regional Sales Manager On Trade Italy (South Zone)
Sales
REPORTS TO: Sales Director On Trade Italy
We are a vibrant family-owned company in the spirits industry, driven by seven generations of the Bacardí family. Today, we manage a portfolio of more than 200 brands, including BACARDI® rum, GREY GOOSE® vodka, PATRÓN® tequila, MARTINI® vermouth and sparkling wines, DEWAR’S® Scotch whisky, BOMBAY SAPPHIRE® gin, CAZADORES® tequila, and WILLIAM LAWSON’S® whisky, among others.
We are an extended family of more than 7,000 employees worldwide, proudly called “Primos.”
OUR CULTURE
We are guided by the entrepreneurial spirit of our founder, and our three cultural pillars — Fearless, Family, and Founders — inspire our Primos to be the best version of themselves:
Fearless: agile mindset, courage to innovate and challenge the status quo.
Family: we treat people and communities like family. Founders:



we act as if the business were our own, with responsibility and long-term vision.
As Regional Sales Manager On Trade Italy, you will lead Bacardi’s commercial and cultural strategy in your region, being responsible for teams of Field Managers and Business Managers, ensuring achievement of commercial objectives, talent development, and proper regional execution of the national strategy.
You will be a reference in culture, execution, and results, driving sustainable business growth.
Commercial Execution
Ensure achievement of commercial objectives for volume, GP, and GM, breaking down targets by sub-zone, channel, and key customer segment.
Continuously optimize pricing, discount, and margin plans, working with the Revenue Growth Management team to ensure sustainability and competitiveness.
Analyze execution KPIs weekly using tools such as Power BI, setting clear action plans and measuring impact.
Translate national strategy into a regional

📌 Regional Sales Senior Manager (Italia)
🏢 Bacardi
📍 Italia